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Independence is Good!
Contrasting with impersonal chains, this classic slogan celebrates the warmth of independent hotels. It assures travelers of sincere, attentive service from dedicated hosts, blending comfort with cultural authenticity to deliver hospitality that's heartfelt and truly welcoming.
Encouraging self-expression through travel, this slogan inspires guests to choose hotels that fuel creativity and discovery. Independent establishments provide innovative designs, local art, and personalized interactions that spark inspiration and leave visitors refreshed and motivated.
A timeless call to break free from mundane chain hotels, this slogan positions independent properties as gateways to extraordinary experiences. Guests can expect quirky charm, local flavors, and heartfelt service that transform routine trips into inspiring, soul-reviving journeys.
Skip the cookie-cutter.
Discover unforgettable stays where every room tells a story—through unique décor, local art, and historic charm.”
Preserving regional culture,
Independent hotels support local communities by contributing to the economy, and integrating seamlessly into the local ecosystem.
Whether you're looking for a quirky city bolthole, a stylish country retreat or a luxury desert island, we've got something for you.
Choose independence: hotels with a point of view, rooted in their streets and shaped by their people—crafted yet spontaneous, warm and true—where uniformity gives way to belonging, character, and stays that linger long after checkout. Rooms carry the neighborhood’s voice; lobbies hum with real conversation; menus read like postcards from nearby farms and kitchens. Here, the small gestures matter: a name remembered, a route sketched on a napkin, and a sense of place that travels home with you.
It’s a persistent myth that independent hotels are simply deflagged franchises. In reality, many are conceived as independents from day one—purpose-built or thoughtfully adapted from historic structures—with an identity, design ethos, and operating model that never relied on a brand flag.
Developers choose independence to retain full control over architecture, service standards, and programming; to avoid franchise fees and brand mandates; and to tailor the product tightly to local demand. Modern distribution—direct booking engines, metasearch, OTAs, and social—has lowered the barrier to reaching guests without a corporate umbrella.
This freedom enables distinctive F&B concepts, neighborhood partnerships, and pricing strategies that can be adjusted quickly. The result is not a “hotel without a brand,” but a brand in its own right: a property whose story, aesthetics, and guest experience are deliberately crafted for its market. Independent by design adds diversity to the sector and offers travelers—and communities—something genuinely singular.